{"id":24713,"date":"2022-04-21T15:35:09","date_gmt":"2022-04-21T12:35:09","guid":{"rendered":"https:\/\/www.centum-d.com\/?page_id=24713"},"modified":"2025-09-26T14:14:55","modified_gmt":"2025-09-26T11:14:55","slug":"corporate-branding","status":"publish","type":"page","link":"https:\/\/centum-d.ua\/en\/corporate-branding\/","title":{"rendered":"Corporate Branding"},"content":{"rendered":"\n<p>Unlike product or service branding, the corporate one deals with development and promotion of the brand or company itself. This is the reason the corporate branding is a more substantial and complex process than, for example, a personal one.&nbsp;<\/p>\n\n\n\n<p>When branding a separate product, event or project, a company usually follows its existing tone of voice, values and corporate identity. While the general corporate branding usually takes place when those elements are missing or need an update. So the branding process includes often a complete brand strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlike product or service branding, the corporate &#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"page\/page_service_design.php","meta":{"inline_featured_image":false},"acf":[],"_links":{"self":[{"href":"https:\/\/centum-d.ua\/en\/wp-json\/wp\/v2\/pages\/24713"}],"collection":[{"href":"https:\/\/centum-d.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/centum-d.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/centum-d.ua\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/centum-d.ua\/en\/wp-json\/wp\/v2\/comments?post=24713"}],"version-history":[{"count":8,"href":"https:\/\/centum-d.ua\/en\/wp-json\/wp\/v2\/pages\/24713\/revisions"}],"predecessor-version":[{"id":96966,"href":"https:\/\/centum-d.ua\/en\/wp-json\/wp\/v2\/pages\/24713\/revisions\/96966"}],"wp:attachment":[{"href":"https:\/\/centum-d.ua\/en\/wp-json\/wp\/v2\/media?parent=24713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}